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Panasonic Introduces Four New Cameras


FZ28
FX150
LX3
FX37

* Quick AF (Auto Focus): Starts focus on the subject by just pointing the camera at the subject, thus minimizing the AF time.

The high-quality, high-performance Venus Engine IV supports a faster response time, allowing the camera to shoot 2.5 shots per second at full resolution and 13 shots per second in High-Speed Burst mode. In High Sensitivity mode, the FZ28 can shoot up to ISO 6400 in extremely low-lit situations. The LUMIX DMC-FZ28 also is equipped with a 2.7-inch large, high resolution LCD with 230,000 pixels, and a high resolution electric viewfinder equivalent to 201,600 pixels.

The DMC-FZ28 also features High Defintion (HD) video capabilities with a resolution of 1280 x 720p at 30fps. Still photos can also be shot in a 16:9 aspect ratio for optimal full-screen viewing on a HDTV. Panasonic VIERA Plasma or LCD HDTVs also feature an integrated SD Memory Card slot, allowing users to easily view photos by simply inserting the SD Memory Card into the convenient SD Card slot built into the TV. Consumer can also enjoy watching videos in HD quality and view still images by connecting the DMC-FXZ28 via an optional Panasonic component cable (DMW-HDC2).

Additional features of the Panasonic LUMIX DMC-FZ28 include:

* Image Leveling: When a captured image "leans" to the right or left because the camera was held at a slight angle when the photo was taken, the Image Leveling function rotates the image to straighten it and crops the unnecessary edges. No computer needed.

*Scene Modes: The DMC-FZ28 offers a total of 37 scene modes to respond easily to any shooting situation. The new Pin Hole and Film Grain modes add unique, film camera-like effects and ambiences to images. Additionally, the actual effects of the scene mode can be viewed on the LCD before taking the shot.

* Flash: Reaches a distance of 8.5 meters at the wide setting and 5.4 meters at the telephoto setting (ISO AUTO).

* SILKYPIX Developer Studio 3.0 SE: Software application comes bundled with the DMC-FZ28 for editing and developing images in the RAW file format.

The Panasonic LUMIX DMC-FZ28 will be available in silver and black in August 2008 for a suggested retail price of $399.95.

Panasonic also introduced the LUMIX DMC-LX3 digital camera, the successor to the popular DMC-LX2.

Designed for easy, creative shooting, and high-performance in low-light conditions, the DMC-LX3 features a F2.0 24mm LEICA DC VARIO-SUMMICRON lens, 10.1 megapixels and an ultra-sensitive 1/1.63-inch CCD developed specifically for this model. By combining a high-quality lens and sensor ready for a variety of shooting conditions with a wide-range of accessories and manual controls, the DMC-LX3 is ideal for professional photographers and serious amateurs looking for a compact digital camera that furthers their creative photography.

At the heart of the DMC-LX3, is its 1/1.63-inch CCD. Making the intentional choice to limit the number of megapixels to 10.1 on its CCD, Panasonic was able to give more space for each pixel and also redesigned the peripheral circuits and other components to further minimize noise generation.

As a result, sensitivity is almost 40 percent higher and saturation is increased by 35 percent, when compared to Panasonic's 10 MP digital cameras*, giving the DMC-LX3 image quality and a wide dynamic range, and meeting the demand for a camera that works optimally in low-light environments. The CCD is also capable of reproducing images in three aspect ratios -- 4:3, 3:2 or 16:9. The new Multi Aspect mode allows the camera to take an image in all three aspect ratios simultaneously, allowing users to choose the version that best suits their needs.

"With the strong response towards the DMC-LX2, Panasonic has taken its technology a step further by upgrading several key components that we think will make the LX3 another win," said Briganti. "With the enhanced CCD and extensive manual and automatic functions, the DMC-LX3 is ideal for photographers looking for a full-featured compact digital camera with some DSLR-like characteristics and a wide-range of optional accessories."

Another major upgrade to the LX3 is the F2.0 24mm ultra wide-angle LEICA DC VARIO-SUMMICRON lens. The F2.0 is about twice as bright as a F2.8 lens and can shoot at higher shutter speeds to capture clear, blur-free images in dimly lit environments. In addition, the 24mm lens captures approximately a 213% larger viewing angle than a normal 35mm camera and 136% larger compared to a 28mm wide-angle lens. The lens unit consists of eight elements in six groups with four aspherical lenses with four aspherical surfaces. As a result of the F2.0 lens, the LX3 produces high resolution and minimal distortion and artifacts -- such as chromatic aberrations, ghosting and flaring.


   







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