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Panasonic Introduces Four New Cameras


FZ28
FX150
LX3
FX37

The FX150 boasts the high-speed image processing system, the Venus Engine IV, which supports a faster response time, allowing the camera to shoot 2.5 shots per second at full resolution and six shots per second in High-Speed Burst mode. The FX150 can also record dynamic High Definition video in 1280 x 720p at 24fps. Other advanced features of the LUMIX FX150 include:

* Image Leveling: When a captured image "leans" to the right or left because the camera was held at a slight angle when the photo was taken, the Image Leveling function rotates the image to straighten it and crops the unnecessary edges. No computer needed.

* Scene Modes: The FX150 offers 24 different scene modes to respond easily to any shooting situation. The new Pin Hole and Film Grain modes add unique, film-camera-like effects and ambiences to images and the Transform mode trims and stretches images to virtually transform the subject.

The Panasonic LUMIX DMC-FX150 will be available in silver and black and will begin shipping in August 2008 with a suggested retail price of $399.95.

The LUMIX DMC-FZ28 digital camera which boasts a premium 27mm wide-angle LEICA lens with an 18x optical zoom, is ideal for tight indoor shots and long-distance action photos. The 10.1 megapixel digital camera also features an enhanced Intelligent Auto Mode (iA), with the new AF (auto focus) Tracking function, making it easier for photographers at any level to shoot sharp, well-focused photos, even when the subject is moving -- making it ideal for action shots.

The AF Tracking function, the latest component to be added to Panasonicís iA system, allows users to lock focus on a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the need to hold the shutter halfway down. AF Tracking makes it easier to capture moving subjects and spur-of-the-moment action shots. The AF Tracking technology also improves Face Detection (up to 15 faces), by providing continuous adjustment of the focus and exposure, even if the face is turned away from the camera.*

"The FZ28 packs a wide-angle lens and a high-powered zoom, so shooting outdoor events or vacation adventures is easy with this powerful camera," said Briganti. "Without sacrificing Panasonic's reputation for high-quality lenses and innovative technologies, the FZ28 expands the Intelligent Auto Mode, allowing a user at any level to take high-quality photos."

In addition to the AF Tracking functionality, Panasonic's other iA technologies include:

* Intelligent Exposure: Helps prevents photos from being under- or over-exposed by instantly analyzing the framed image and adjusting the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash. The camera will automatically adjust the brightness accordingly.

* Digital Red-eye Correction: This feature helps to eliminate the red-eye problem that sometimes results when taking flash shots at night. Incorporated into the camera, the built-in flash emits a small preliminary flash before the main flash, detects red-eye and will digitally correct it.

* MEGA O.I.S.: Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand-shake from creating a blurry image.

* Intelligent ISO: Determines if the photo subject is moving and changes the ISO setting and shutter speed accordingly, thus giving a blur-free photo.

* Intelligent Scene Selector: Senses the ambient conditions, recognizes the shooting environment and will automatically select the appropriate scene mode from: Scenery, Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive technology, helps the consumer use the most common scene modes that are built into the camera, but often go unused, without making any manual adjustments.

* Face Detection: Detects faces in the frame (up to 15 faces), even if they are moving, and selects optimal focus and exposure settings so portraits come out clear.


   







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