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Digital Allows Retailers to Focus More on Customers

Kruchten added, in the days of film, the industry was overcapitalized and had too much capacity, which resulted in industry-wide price pressure. He advised retailers and labs to look for ways to expand services without overcapitalizing. "Take what you have and leverage your assets," he suggested.

Like Liem, he recommended using vendors with open systems, so retailers would have the same interface with different devices. Kruchten acknowledged Kodak hasn't traditionally embraced open systems, but this is changing.

"Kodak has been the king of closed architectures," he said. "But for the industry to grow, it has to be open. Consumers need a common interface."