Online Article Page


Sony Enters the D-SLR Camera Market with Innovative Technologies
New DSLR-A100 Camera Makes Its Debut
Press Release


Convenience and Simplicity

The a (alpha) camera also features eye-start auto focus, which starts focusing your picture before you even press the shutter; a 2.5-inch Clear Photo LCD Plus™ screen for wide-angle viewing and exceptional color reproduction; JPEG and RAW file format support; and a comfortable camera grip with easily-accessible function and mode dials.

There is a slot for CompactFlash Type I/II and Microdrive® media cards. The camera also accepts Memory Stick PRO™ and Memory Stick PRO Duo™ media cards through a supplied adaptor.

The DSLR-A100 camera body will be available for about $900. The DSLR-A100K kit, which includes the camera body along with an 18-70mm zoom lens, will be available for about $1,000. Both ship in July and will be available at Sony, Sony Style retail stores ( ), and authorized dealers nationwide. Pre-orders begin online today at w

Full-service product support for the alpha DSLR-A100 system will be available at Sony is also offering service to former K onica-Minolta customers. More service information is available at .

For online support, such as drivers and other documents, former Konica-Minolta users can also visit