However, while it appears that Noritsu might eventually make all of Fuji's silver halide back end systems, the development and production of back end dry solutions, the direction that the industry now seems to be taking, could well remain solely within the hands of Fuji.
Might the strong Noritsu-Fuji alliance change the relationship that Noritsu has had for many years to promote the use of Kodak paper in its machines? Bing said there was no agreement on paper and would not speculate on the matter.
How does the Noritsu-Fuji tie impact the retailer? Rich Tranchida, executive VP of Ritz Camera, one a long-time Fuji supporter, said, "It makes a lot of sense. It doesn't affect me at all. Our Frontiers are still our Frontiers."
As for the déjà vu, did anyone really walk into the Fuji booth and see the similarity between the Fuji and Noritsu models? "No," said Bing Liem. "It was a non-event."