Not My Precious Polaroids!!!
Tuesday, December 16th, 2008When I asked my mother what she wanted for Christmas this year, she answered: “The Best of Bread album.” Bread, if you’re wondering, was a pop-rock band in the late sixties and early seventies. Their major claim to fame was two hit singles entitled “It Don’t Matter to Me” and “Make It With You.” On Thanksgiving, she asked me to take a “few Polaroids” of the family with my Canon XSI. The point, if you’re still searching for one, is that the likelihood of my buying a Bread album is about the same as the likelihood of my taking a Polaroid with my XSI. In fact, the likelihood of taking a Polaroid with Polaroid film is diminishing exponentially as this month winds down, being that December marks the final month of the company’s last production year.
Of course my mother didn’t know that when she asked me to produce instant pictures on a moment’s whim. But can you blame her for using terms like “album” and “Polaroid” when she should have said “CD” or “photograph”? The only thing I blame my mother for is listening to Bread… As for her inaccurate colloquialisms; words like “album” and “Polaroid” are cultural touchstones. They’re part of a vernacular that will most likely outlive not only my mother’s Baby Boomer generation, but my own. We’ve already seen the Polaroid name lauded in the chorus of OutKast’s catchy tune “Hey Ya,” which instructs people to shake their bodies like Polaroid pictures. You don’t get any more infamous than that…
And no matter its cultural significance, Polaroids, like albums, will be a technology of the past come January 2009. Though the company’s white-bordered prints will be on sale through next year, it will stop making instant film by December 31, 2008. The impact of the company’s decision to end production, which was heard most volubly in the art world, beginning some months ago, was also echoed in the commercial blogosphere on message boards and in “Save Polaroid” campaigns on Facebook along with other social networking sites. The subject of many art projects and a staple in commercial photography, Polaroid film was a quick way—and often the only way—to test the shooting environment. And in creating an on-site demand, you could even argue that it initiated a digital market.
I thought that Polaroid deserved more than just a cameo in the movie “Memento” or a name dropping by my mother to eulogize its departure. It has influenced our businesses and our personal tastes, and we should recognize its legacy—our roots.
How did you use Polaroid film—did you create unique Polaroid or Emotion transfers? Do you have an altered SX-70 image or just a favorite print that marks a particular time in your life? Did you use the positive/negative type of Polaroid film and print from the negatives? Are you a 20×24, 8×10, or 4×5 shooter? Let me know by commenting to this blog, or emailing me at tara.propper@cygnuspub.com.
