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photokina to the Rescue

As of tomorrow, I’m editorless.

Off to Cologne Germany for photokina next week, my editor is abandoning our windowless office for beer, bratwurst, and photography. The world’s biggest trade fair for the photographic and imaging industry, photokina 2008 should be especially interesting this year, given the universally unstable state of the economic union. I couldn’t think of a better time to put on your shades, stock your photo-bags with lenses, DSLRs, and media cards, and hop on an international flight (remember to pay for your peanuts) en route to less frantic pastures.
With 160,000 visitors from 140 countries, imaging professionals from around the globe will find a most lucid window into the photography industry. And you can find additional portals into the world of photography by checking out Cygnus photokina news (which you can also read on www.imaginginfo.com), our two-addition onsite publication distributed at the show. While I’ve been doing most of the grunt work here, editing press releases and laying out pages, I’ve had a chance to get a sneak peak at what awaits dealers, professional end-users, and photo enthusiasts, and though I’m bound by NDA’s, what I can say is that there’s a lot to take in, digest, and learn. And one minor request for all attendees unbound by their windowless offices (I’m envious): When you return back to the states with product intrigues and creative ambitions dancing in your head, don’t forget to put that optimism into your business, your outlook, and your art—we all can really use it right now…

One Response to “photokina to the Rescue”

  1. Lloyd Gallman Says:

    I say a “first-timer” should go (next year) to provide an un-jaded view of photokina - and yes, I do have someone in mind!
    I don’t really understand what that “put your optimism into your art” really means. Just something to say or a jab at working photogs?
    Just my 2cents.

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