For the specialty photo store or minilab owner, there’s always a reason to celebrate photography and promote it in your store or lab. Photography even has its own month-long holiday. May is National Photography Month. I know I’m a bit early, spring hasn’t even arrived yet, but by thinking about it this early, you’ll have no excuses for not planning special sales or programs around the holiday.
Any and every holiday—for that matter—could be the impetus for a special sale: Mother’s day, Father’s day, Grandparent’s day, Independence day, Arbor day, Thanksgiving, and on and on… These are the times that your customers will probably be taking more photographs than usual, so its only natural that you offer creative promotions to get them into your store to order prints and other photo gifts. And if you decorate your store for each of these holidays, it gives the perception of change, so you may find your customers spending more time browsing because they think there are new items on your shelves. Don’t forget to change the displays in your front window either. There’s nothing worse than faded displays of old products sitting in your front window to insure passersby will pass your store by and shop elsewhere.
Another great opportunity for you to create special promotions is on the anniversary of your store or lab’s opening. You can use that as a year-long reason for celebrations, sales, promotions, and more!

Best,
Diane Berkenfeld
Editor

This entry was posted on Wednesday, March 5th, 2008 at 11:52 am and is filed under Diane Berkenfeld. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.