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Photography and Narratives Capture the Spirit of African Football and Culture
PUMA® Celebrates African Football with the African Game
Press Release



Westford , Mass. March 9, 2006—
As the world prepares for the largest, much-anticipated football event of the year, PUMA® takes a unique approach to celebrating the sport. This April, PUMA joins forces with Nigerian photographer Andrew Dosunmu and writer Knox Robinson to produce The African Game , a stunningly different vision of the continent and of the football sport through captivating photography and narratives.

The African Game highlights the brand's relationship with Africa as the official supplier of apparel and equipment for African football teams including Angola , Cameroon , Cote d'Ivoire Egypt , Ghana , Senegal , Togo and Tunisia .

Showcasing the spirit and passion of the African people, The African Game will depict the love the community has for the game of football. Using photography and narrative, Donsunmu and Robinson, capture the unique culture and character of African football through different perspectives, from the eyes of fans, to players on the field. Throughout the book, Donsunmu captures candid moments on the pitch, and also on the streets. Narratives by Robinson help frame the story of Africa 's passion for football and their deep-rooted ties to the game.

“The African Game presents the sport of football in an engaging and provocative manner,” said Antonio Bertone, Global Director of Brand Management for PUMA AG. “Beyond the glitz and glamour, African football showcases the real spirit of sport and competition that transcends the pitch.”

The book will retail for $50.00 and will be sold at PUMA Concept Stores and bookstores nationwide as well as select lifestyle boutiques. US proceeds from The African Game will go to Grassroots Soccer , a non-profit organization that mobilizes the global soccer community to fight HIV and AIDS, an epidemic that continues to sweep Africa today.

To celebrate the launch, PUMA will host a three-city gallery tour in select New York , Boston and Los Angeles , where selected work from the book will be displayed and limited edition copies signed by the photographer and writer will be available.

The African Game is distributed by powerHouse Books. Concept, creation and creative direction of The African Game was developed by PUMA in collaboration with photographer Andrew Dosunmu, writer Knox Robinson and Us & Them Creative.


As an editor at The Fader from 2000-2005, Knox Robinson defined the magazine's editorial voice with a fresh, distinct urban style whether filing stories from around globe—reporting firsthand on the violent, poverty-fueled funk music of Brazil's favelas, trailing the elusive commandos of the Zapatista rebellion in the mountainous rainforests of Mexico, investigating the mysticism of Puerto Rico's African settlements, uncovering musical myths on the city streets of Lagos, Nigeria—or interviewing celebrities on the verge such as Outkast and the White Stripes. As editor-in-chief he pushed the magazine's boundaries by delivering early covers of buzzed-about underground icons such as reggaeton superstar Tego Calderon and chic beatmaker MIA while retaining the publication's focus on the today's most vital urban music, from hip-hop in Harlem and Houston to this year's sudden renaissance of cultural roots reggae in Kingston .

Robinson's evocation of Nigeria 's pioneering afrobeat legend Fela Kuti was included as the opening chapter of Fela: From West Africa To West Broadway (Palgrave), the book that tied together the Fela-mania that erupted in 2001. This work, as well as his dispatches from Latin America and the Caribbean cemented his gift for submersing the reader in real-world experiences both home and abroad situates him as a rare talent among today's culture reporters.

After leaving The Fader Robinson worked with the London-based XL Recordings to create and curate Ghetto Arc, a series of music releases from the global urban underground, from Kingston to Baltimore to Johannesburg . He is also at work on a book documenting urban music in Rio de Janeiro and continues to teach journalism at Urban Word NYC, a collective offering free writing workshops to the city's high school students.

Beginning his career as a design assistant at the Haute Couture House of Yves St Laurent, Nigerian filmmaker Andrew Dosunmu embarked on a career in photography highlighted by work in international magazines such as Vogue , Vibe, i-D and The Face , as well as advertising campaigns for Hermes, Calvin Klein, and Tommy Hilfiger.

Dosunmu later went on to direct his first music video for Isaac Hayes, which led to a videography including Aaron Neville, Tracy Chapman, Wyclef, Common, Maxwell and Senegalese artist Youssou N'Dour. In 1999 his documentary HOT IRONS, an exploration of contemporary black hair as it has evolved through Western culture, won Best Documentary at FESPACO in Ouagaudougou and a Reel Award at the Toronto Film Festival. Dosunmu recently finished directing several episodes of the highly acclaimed South African TV series YIZO YIZO 3 , which just received an honorable mention at the Venice Film Festival in Italy and the Flanders International Film Festival in Belgium .

In 2005 Dosunmu was invited as a fellow at the Sundance Institute Screenwriters and Directors Lab. In March 2006 his work will be shown at the International Center of Photography in conjunction with Snap Judgements: New Positions in Contemporary African Photography, an exhibit of more than 200 works by 35 artists, of which he is the only one not currently living on the continent.

   







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